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The Upgrade School Marketing Podcast

The Podcast for Busy School Marketers

About Upgrade School Marketing

Join your hosts Matt and Angie, as they connect with experts in all fields, uncovering information that school marketers can put to use now. Our aim is simple, helping you knock your enrollment goals out of the park!

Matt Soule is the Director of Marketing and Communication at Chapel Hill-Chauncy Hall School in Waltham, MA, and also lives on campus with his family. Working at a small day and boarding school, Matt knows well about all the various “hats” we wear in this job, and is focused on tactics that will make an impact. 

Angie Ward is the Owner of Enroll Media Group, and spent the last decade helping over 200 nonprofit independent schools, as well as colleges and universities, execute digital ad campaigns that drive enrollment & fundraising. She has a passion for helping school marketers with limited resources, tap into free tools and data to maximize marketing budgets.

 

Matt Soule

Matt Soule

Co-Host, Director of Marketing/Communication at Chapel Hill-Chauncy Hall School

Angie Ward

Angie Ward

Co-Host, Owner of Enroll Media Group

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Recent Episodes

Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley

Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley

Email marketing is a powerful tool for schools and can help with admissions, retention, development, and more. But where do you begin? And how do you unlock the power of email marketing for your school? In this podcast, we will tap into some email marketing tips and tricks to make your email marketing plan work for you!

Strategies to Boost Your Student Retention| Jill Goodman

Strategies to Boost Your Student Retention| Jill Goodman

In this episode with Jill Goodman, we are exploring the essential strategies for keeping families engaged and enrolled in your institution. We’ll be focusing on the often-overlooked aspect of internal marketing, particularly in relation to communication with parents/guardians.

How Schools Can Leverage Data in 2024 | Jesse Roberts

How Schools Can Leverage Data in 2024 | Jesse Roberts

How Schools Can Leverage Data in 2024 | Jesse Roberts  In this episode, Jesse Roberts from ISM dives into the different trends he’s seeing within the independent school landscape, and what data is available to put to use. From who to target, what to track, and why it...

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