All Episodes
Episodes of the Upgrade School Marketing Podcast are posted twice a month. Make sure to subscribe to get access to the newest episodes before everyone else!
How to Bring School Storytelling to Life | Emily Cretella
How to Bring School Storytelling to Life | Emily Cretella In this episode, Emily Cretella, founder of Cursive Content, shares her proven framework for helping schools tell stories that actually connect with families. Drawing from nearly 20 years of marketing...
Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon
Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon In this episode, Nastaran Hakimi and Meg Shannon from Boston University Academy share how they've built an innovative alumni interviewing program that now handles 150 admissions...
Building Stronger School Teams with the Six Types of Working Genius | Miriam Stein
Building Stronger School Teams with the Six Types of Working Genius In this episode, team strategist Miriam Stein reveals how schools can transform their team dynamics using the Six Types of Working Genius assessment. Drawing from over 20 years of experience working...
All About Yield | Admissions Roundtable
This panel-style episode comprises 5 Enrollment Management, Admission and Marketing Professionals from 5 different independent schools who are ready to talk yield. From clever acceptance packages and videos, to email marketing, ads, and beyond, this discussion is packed with creative ideas to help Independent Schools move parents and students from the acceptance stage to enrolled status.
LinkedIn School Marketing in 2025 | Angie Ward
LinkedIn School Marketing in 2025 | Angie Ward In this mini episode of the Upgrade School Marketing Podcast, Angie Ward, Upgrade Co-Host and President of Enroll Media Group, explores how schools can harness the power of LinkedIn to boost visibility, engage alumni, and...
Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy
In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.
School SEO in the AI Era: How to Stay Ahead of the Curve | Reggie Johnson
In this podcast episode, Reggie Johnson discusses how to future-proof your School’s SEO in the era of AI and beyond. He highlights the changing landscape of search, where AI chatbots and AI-infused search engines are becoming more prevalent.
Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley
Email marketing is a powerful tool for schools and can help with admissions, retention, development, and more. But where do you begin? And how do you unlock the power of email marketing for your school? In this podcast, we will tap into some email marketing tips and tricks to make your email marketing plan work for you!
Strategies to Boost Your Student Retention| Jill Goodman
In this episode with Jill Goodman, we are exploring the essential strategies for keeping families engaged and enrolled in your institution. We’ll be focusing on the often-overlooked aspect of internal marketing, particularly in relation to communication with parents/guardians.