All Episodes
Episodes of the Upgrade School Marketing Podcast are posted twice a month. Make sure to subscribe to get access to the newest episodes before everyone else!
Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley
Email marketing is a powerful tool for schools and can help with admissions, retention, development, and more. But where do you begin? And how do you unlock the power of email marketing for your school? In this podcast, we will tap into some email marketing tips and tricks to make your email marketing plan work for you!
Strategies to Boost Your Student Retention| Jill Goodman
In this episode with Jill Goodman, we are exploring the essential strategies for keeping families engaged and enrolled in your institution. We’ll be focusing on the often-overlooked aspect of internal marketing, particularly in relation to communication with parents/guardians.
How Schools Can Leverage Data in 2024 | Jesse Roberts
How Schools Can Leverage Data in 2024 | Jesse Roberts In this episode, Jesse Roberts from ISM dives into the different trends he’s seeing within the independent school landscape, and what data is available to put to use. From who to target, what to track, and why it...
International Student Recruitment Trends | Michael Shaver (TABS)
Learn about the newest trends in the recruitment of international students using new data from the Association of Boarding Schools.
How to Keep Your School from Being a Hidden Gem
How to Keep Your School from Being a Hidden Gem Welcome to our latest podcast episode, where we dive into the world of school marketing and uncover strategies to ensure your institution shines brightly instead of being a hidden gem. In this episode, our guests,...
Mini Episode – Upgrading Google Analytics to GA4
We’re excited to let you know that we’ve just released a new mini episode of the Upgrade School Marketing podcast all about upgrading your school’s website to Google Analytics GA4. Whether you’re a digital marketer in education or just someone who wants to stay up to date with the latest web analytics tools, this episode is for you!
The Future of School Fundraising | Emma Balina & Holman Gao
Today, we’re discussing a topic that’s of utmost importance for schools: the future of fundraising. Traditionally, schools have relied on methods like auctions to raise money, but these approaches can often leave out families who cannot afford to bid on high-priced items. In this episode, we’ll explore how schools can remove auctions and other barriers to create more inclusive fundraising campaigns that engage all families and ultimately raise more money overall.
Don’t Fear the School Website Redesign | Tara Claeys & Lysa Miller
The phrase “website redesign” can strike fear in the hearts of marketing and communication professionals at schools everywhere. But fear not, we are joined by Tara Claeys of Design TLC and Lysa Miller of Ladybugz Interactive. Both are experts in website design, and specifically in walking through the process of redesigning a website with schools.
Connor Gleason | Using ChatGPT in School Marketing
Connor Gleason | ChatGPT in School Marketing In this episode of Upgrade School Marketing, we are talking with Connor Gleason, Senior Content Marketing Manager at Finalsite, about how school marketers can harness the power of ChatGPT - the cutting-edge AI language...