Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy
“Stories are 20x more memorable than statistics.”
In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.
In this episode, Lisa shares her expertise on creating persona-based storytelling campaigns specifically tailored for schools. She breaks down the process into six actionable steps, providing valuable insights and practical tips along the way.
Key Points include:
- How to solidify your differentiator as a school
- Why stories make a school stand out and become memorable
- Where to find stories outside of the education industry
This episode will equip you with the tools you need to start craft compelling stories that resonate with prospective families as well as current members of your school community.
Tune in to discover how you can harness the power of storytelling to create a lasting impact and connect more deeply with your school community.
Watch Episode on YouTube:
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Lisa Leidy on LinkedIn
Upgrade School Marketing now on Apple Podcasts, and Spotify
Related Episodes
Does Your School Have a Market or a Marketing Problem? | Dana Nelson-Isaacs
Is your school struggling with enrollment, but not sure if it’s a marketing issue or something bigger? In this episode, enrollment strategy expert Dana Nelson-Isaacs helps school leaders diagnose whether they’re facing a market problem or a marketing problem, and outlines the practical steps schools can take to address both. A must-listen for heads of school, admissions directors, and school marketers.
Do School Websites Still Matter? | Jamie Giblett
Do School Websites Still Matter? | Jamie Giblett In this episode, Matt and Angie sit down with Jamie Giblett, Sales Manager for Digistorm's American operations, to tackle a question on every school marketer's mind: do school websites still matter in the age of AI and...
How to Bring School Storytelling to Life | Emily Cretella
How to Bring School Storytelling to Life | Emily Cretella In this episode, Emily Cretella, founder of Cursive Content, shares her proven framework for helping schools tell stories that actually connect with families. Drawing from nearly 20 years of marketing...
0 Comments