Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy

“Stories are 20x more memorable than statistics.”

In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.

In this episode, Lisa shares her expertise on creating persona-based storytelling campaigns specifically tailored for schools. She breaks down the process into six actionable steps, providing valuable insights and practical tips along the way. 

Key Points include:

• How to solidify your differentiator as a school 
• Why stories make a school stand out and become memorable
• Where to find stories outside of the education industry

This episode will equip you with the tools you need to start craft compelling stories that resonate with prospective families as well as current members of your school community.

Tune in to discover how you can harness the power of storytelling to create a lasting impact and connect more deeply with your school community.