Strategies to Boost Your Student Retention | Jill Goodman

Year over year, schools nervously analyze their attrition rate, which is the percentage of students that are deciding to leave. Strong retention is not just a metric for how a school is performing, but it is crucial for success moving forward. So, let’s get serious about student retention marketing.

In this episode with Jill Goodman, we are exploring the essential strategies for keeping families engaged and enrolled in your institution. We’ll be focusing on the often-overlooked aspect of student retention marketing, particularly in relation to communication with parents/guardians.

Jill Goodman is a consultant for independent and private schools with over 20 years of experience working with organizational leaders. She specializes in helping schools advance their mission through advancement-related research, strategic visioning, leadership mentoring, and development capacity-building.