Do School Websites Still Matter? | Jamie Giblett

In this episode, Matt and Angie sit down with Jamie Giblett, Sales Manager for Digistorm’s American operations, to tackle a question on every school marketer’s mind: do school websites still matter in the age of AI and social media? Spoiler: absolutely yes.

Jamie breaks down why your website remains your school’s most powerful digital asset, how to honestly evaluate whether it’s living up to its potential, and the practical tools, from Google Analytics 4 and Google Search Console to Screaming Frog and heat mapping software, that reveal what’s really happening when families land on your site. He also shares his top five quick wins schools can implement right now, and tells the story of how The Town School in New York City transformed its website to better tell its story and connect with donors. Whether you’re overdue for a redesign or just looking to fine-tune what you have, this episode is packed with actionable advice.