The Upgrade School Marketing Podcast
The Podcast for Busy School Marketers
About Upgrade School Marketing
Join your hosts Matt and Angie, as they connect with experts in all fields, uncovering information that school marketers can put to use now. Our aim is simple, helping you knock your enrollment goals out of the park!
Matt Soule is the Director of Marketing and Communication at Chapel Hill-Chauncy Hall School in Waltham, MA, and also lives on campus with his family. Working at a small day and boarding school, Matt knows well about all the various “hats” we wear in this job, and is focused on tactics that will make an impact.
Angie Ward is the Owner of Enroll Media Group, and spent the last decade helping over 200 nonprofit independent schools, as well as colleges and universities, execute digital ad campaigns that drive enrollment & fundraising. She has a passion for helping school marketers with limited resources, tap into free tools and data to maximize marketing budgets.
Matt Soule
Co-Host, Director of Marketing/Communication at Chapel Hill-Chauncy Hall School
Angie Ward
Co-Host, Owner of Enroll Media Group
New Episodes Bi-Weekly
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Recent Episodes
All About Yield | Admissions Roundtable
This panel-style episode comprises 5 Enrollment Management, Admission and Marketing Professionals from 5 different independent schools who are ready to talk yield. From clever acceptance packages and videos, to email marketing, ads, and beyond, this discussion is packed with creative ideas to help Independent Schools move parents and students from the acceptance stage to enrolled status.
LinkedIn School Marketing in 2025 | Angie Ward
LinkedIn School Marketing in 2025 | Angie Ward In this mini episode of the Upgrade School Marketing Podcast, Angie Ward, Upgrade Co-Host and President of Enroll Media Group, explores how schools can harness the power of LinkedIn to boost visibility, engage alumni, and...
Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy
In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.
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