The Upgrade School Marketing Podcast
The Podcast for Busy School Marketers
About Upgrade School Marketing
Join your hosts Matt and Angie, as they connect with experts in all fields, uncovering information that school marketers can put to use now. Our aim is simple, helping you knock your enrollment goals out of the park!
Matt Soule is the Director of Marketing and Communication at Chapel Hill-Chauncy Hall School in Waltham, MA, and also lives on campus with his family. Working at a small day and boarding school, Matt knows well about all the various “hats” we wear in this job, and is focused on tactics that will make an impact.
Angie Ward is the Owner of Enroll Media Group, and spent the last decade helping over 200 nonprofit independent schools, as well as colleges and universities, execute digital ad campaigns that drive enrollment & fundraising. She has a passion for helping school marketers with limited resources, tap into free tools and data to maximize marketing budgets.
Matt Soule
Co-Host, Director of Marketing/Communication at Chapel Hill-Chauncy Hall School
Angie Ward
Co-Host, Owner of Enroll Media Group
New Episodes Bi-Weekly
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Recent Episodes
Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy
In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.
School SEO in the AI Era: How to Stay Ahead of the Curve | Reggie Johnson
In this podcast episode, Reggie Johnson discusses how to future-proof your School’s SEO in the era of AI and beyond. He highlights the changing landscape of search, where AI chatbots and AI-infused search engines are becoming more prevalent.
Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley
Email marketing is a powerful tool for schools and can help with admissions, retention, development, and more. But where do you begin? And how do you unlock the power of email marketing for your school? In this podcast, we will tap into some email marketing tips and tricks to make your email marketing plan work for you!
Upgrade school marketing podcast
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