Rebecca Kidd | TikTok for Schools

Stop the endless scrolling on your phone for a minute and listen up, because today we are talking all about TikTok for schools with Rebecca Kidd from McCallie School!

There are so many questions and differing opinions about how TikTok fits into a school’s marketing plan. One thing is for sure, it needs to be seriously considered, because students (and even parents!) love it. A TikTok strategy can help schools remain competitive and relevant in a digital marketing ecosystem their prospects spend time.

So how can your school realistically get started on TikTok to help shape your enrollment, retention and development goals? Rebecca Kidd from McCallie School breaks it down for us.

Hosts & Guests

Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA

Angie Ward | Enroll Media Group

Rebecca Kidd | McCallie School in Chattanooga, TN

Resources

McCallie on TikTok (@wearemccallie)

From this Episode

Robert C. Parker School (Matt & Angie’s A+ School)

Watch Episode on YouTube

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