Rebecca Kidd | TikTok for Schools
Stop the endless scrolling on your phone for a minute and listen up, because today we are talking all about TikTok for schools with Rebecca Kidd from McCallie School!
There are so many questions and differing opinions about how TikTok fits into a school’s marketing plan. One thing is for sure, it needs to be seriously considered, because students (and even parents!) love it. A TikTok strategy can help schools remain competitive and relevant in a digital marketing ecosystem their prospects spend time.
So how can your school realistically get started on TikTok to help shape your enrollment, retention and development goals? Rebecca Kidd from McCallie School breaks it down for us.
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Rebecca Kidd | McCallie School in Chattanooga, TN
Resources
McCallie on TikTok (@wearemccallie)
From this Episode
Robert C. Parker School (Matt & Angie’s A+ School)
Watch Episode on YouTube
Related Episodes
Does Your School Have a Market or a Marketing Problem? | Dana Nelson-Isaacs
Is your school struggling with enrollment, but not sure if it’s a marketing issue or something bigger? In this episode, enrollment strategy expert Dana Nelson-Isaacs helps school leaders diagnose whether they’re facing a market problem or a marketing problem, and outlines the practical steps schools can take to address both. A must-listen for heads of school, admissions directors, and school marketers.
Do School Websites Still Matter? | Jamie Giblett
Do School Websites Still Matter? | Jamie Giblett In this episode, Matt and Angie sit down with Jamie Giblett, Sales Manager for Digistorm's American operations, to tackle a question on every school marketer's mind: do school websites still matter in the age of AI and...
How to Bring School Storytelling to Life | Emily Cretella
How to Bring School Storytelling to Life | Emily Cretella In this episode, Emily Cretella, founder of Cursive Content, shares her proven framework for helping schools tell stories that actually connect with families. Drawing from nearly 20 years of marketing...



0 Comments