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Upgrade School Marketing
The Future of School Fundraising | Emma Balina & Holman Gao
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The Future of School Fundraising | Emma Balina & Holman Gao

 

Today, we’re discussing a topic that’s of utmost importance for schools both big and small: the future of school fundraising. Traditionally, schools have relied on methods like auctions to raise money, but these approaches can often leave out families who cannot afford to bid on high-priced items. In this episode, we’ll explore how schools can remove auctions and other barriers to create more inclusive fundraising campaigns that engage all families and ultimately raise more money overall.

 

We’re joined by Emma Balina, the Director of Annual Giving and Parent Relations at The Thacher School in Ojai, CA, and Holman Gao, the Founder & CEO at Boost My School. Together, we explore the exciting topic of school fundraising and how technology is changing the game. From successful campaigns to challenges, we delve into the latest trends and best practices in this rapidly evolving field. Tune in for an insightful and informative discussion on the future of school fundraising!

Watch Episode on YouTube:

Timestamps for The Future of School Fundraising:

00:01 Intro

04:28 Welcome Emma and Holman

05:50 About Thacher School

08:02 Why Ditch the School Auction in Fundraising?

09:30 About Boost My School

11:00 What Giving at Thacher School Looks Like

15:08 Do You Still Need to Decide Between Donors or Dollars?

18:30 Marketing Approach to Giving

20:30 Getting Buy-In From Your School

23:20 Effects on Donation Totals

31:37 Fundraising Tips for Schools

33:45 Where to Find Emma and Holman Online

36:49 A+ of the Week Girls Preparatory School View Book

Image Cover for Upgrade School Marketing Episode "The Future of School Fundraising"

 

From this Episode

Boost My School

Upgrade School Marketing now on Stitcher, Apple Podcasts, and Spotify

A+ School: Girls Preparatory School | Upper School Yearbook

 

 

Hosts & Guests

Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA

Angie Ward | Enroll Media Group

Emma Balina | The Thacher School

Holman Gao | Boost My School

 

 

 

 

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