The Future of School Fundraising | Emma Balina & Holman Gao
Today, we’re discussing a topic that’s of utmost importance for schools both big and small: the future of school fundraising. Traditionally, schools have relied on methods like auctions to raise money, but these approaches can often leave out families who cannot afford to bid on high-priced items. In this episode, we’ll explore how schools can remove auctions and other barriers to create more inclusive fundraising campaigns that engage all families and ultimately raise more money overall.
We’re joined by Emma Balina, the Director of Annual Giving and Parent Relations at The Thacher School in Ojai, CA, and Holman Gao, the Founder & CEO at Boost My School. Together, we explore the exciting topic of school fundraising and how technology is changing the game. From successful campaigns to challenges, we delve into the latest trends and best practices in this rapidly evolving field. Tune in for an insightful and informative discussion on the future of school fundraising!
Watch Episode on YouTube:
Timestamps for The Future of School Fundraising:
00:01 Intro
04:28 Welcome Emma and Holman
05:50 About Thacher School
08:02 Why Ditch the School Auction in Fundraising?
09:30 About Boost My School
11:00 What Giving at Thacher School Looks Like
15:08 Do You Still Need to Decide Between Donors or Dollars?
18:30 Marketing Approach to Giving
20:30 Getting Buy-In From Your School
23:20 Effects on Donation Totals
31:37 Fundraising Tips for Schools
33:45 Where to Find Emma and Holman Online
36:49 A+ of the Week Girls Preparatory School View Book
From this Episode
Upgrade School Marketing now on Stitcher, Apple Podcasts, and Spotify
A+ School: Girls Preparatory School | Upper School Yearbook
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Emma Balina | The Thacher School
Holman Gao | Boost My School
Related Episodes
Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley
Email marketing is a powerful tool for schools and can help with admissions, retention, development, and more. But where do you begin? And how do you unlock the power of email marketing for your school? In this podcast, we will tap into some email marketing tips and tricks to make your email marketing plan work for you!
Strategies to Boost Your Student Retention| Jill Goodman
In this episode with Jill Goodman, we are exploring the essential strategies for keeping families engaged and enrolled in your institution. We’ll be focusing on the often-overlooked aspect of internal marketing, particularly in relation to communication with parents/guardians.
How Schools Can Leverage Data in 2024 | Jesse Roberts
How Schools Can Leverage Data in 2024 | Jesse Roberts In this episode, Jesse Roberts from ISM dives into the different trends he’s seeing within the independent school landscape, and what data is available to put to use. From who to target, what to track, and why it...
0 Comments