School SEO in the AI Era: How to Stay Ahead of the Curve | Reggie Johnson
Want to know all about AI SEO for Schools? You’re in the right place!
In this podcast episode, Reggie Johnson discusses how to future-proof your School’s SEO in the era of AI and beyond. He highlights the changing landscape of search, where AI chatbots and AI-infused search engines are becoming more prevalent. Johnson explains the importance of maintaining a consistent digital presence and building trust across various online touch points. He introduces the C-E-T strategy, which stands for:
- Consistent presence
- Engaging for humans and Easy for bots
- Trust and Reputation
By following these steps, brands can ensure their SEO remains effective despite the rise of zero-click searches and AI-driven search behaviors.
Watch Episode on YouTube:
From this Episode
- PRSA Ethical Supplement
- PRSA Page on AI & Ethics
- Reggie’s Article: 3 Steps to Future-proof Your Brand’s SEO for AI & Beyond
A.I. Tools:
- ChatGPT
- Claude
- Microsoft Co-Pilot
- Jasper AI (for copywriting)
- A+ School: New England Innovation Academy
Upgrade School Marketing now on Apple Podcasts, and Spotify
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Reggie Johnson on LinkedIn
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