All Episodes
Episodes of the Upgrade School Marketing Podcast are posted twice a month. Make sure to subscribe to get access to the newest episodes before everyone else!
All About Yield | Admissions Roundtable
This panel-style episode comprises 5 Enrollment Management, Admission and Marketing Professionals from 5 different independent schools who are ready to talk yield. From clever acceptance packages and videos, to email marketing, ads, and beyond, this discussion is packed with creative ideas to help Independent Schools move parents and students from the acceptance stage to enrolled status.
LinkedIn School Marketing in 2025 | Angie Ward
LinkedIn School Marketing in 2025 | Angie Ward In this mini episode of the Upgrade School Marketing Podcast, Angie Ward, Upgrade Co-Host and President of Enroll Media Group, explores how schools can harness the power of LinkedIn to boost visibility, engage alumni, and...
Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy
In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.
School SEO in the AI Era: How to Stay Ahead of the Curve | Reggie Johnson
In this podcast episode, Reggie Johnson discusses how to future-proof your School’s SEO in the era of AI and beyond. He highlights the changing landscape of search, where AI chatbots and AI-infused search engines are becoming more prevalent.
Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley
Email marketing is a powerful tool for schools and can help with admissions, retention, development, and more. But where do you begin? And how do you unlock the power of email marketing for your school? In this podcast, we will tap into some email marketing tips and tricks to make your email marketing plan work for you!
Strategies to Boost Your Student Retention| Jill Goodman
In this episode with Jill Goodman, we are exploring the essential strategies for keeping families engaged and enrolled in your institution. We’ll be focusing on the often-overlooked aspect of internal marketing, particularly in relation to communication with parents/guardians.
How Schools Can Leverage Data in 2024 | Jesse Roberts
How Schools Can Leverage Data in 2024 | Jesse Roberts In this episode, Jesse Roberts from ISM dives into the different trends he’s seeing within the independent school landscape, and what data is available to put to use. From who to target, what to track, and why it...
International Student Recruitment Trends | Michael Shaver (TABS)
Learn about the newest trends in the recruitment of international students using new data from the Association of Boarding Schools.
How to Keep Your School from Being a Hidden Gem
How to Keep Your School from Being a Hidden Gem Welcome to our latest podcast episode, where we dive into the world of school marketing and uncover strategies to ensure your institution shines brightly instead of being a hidden gem. In this episode, our guests,...