Creating Videos that Impact School Enrollment
How do you balance in-house and professional school marketing videos? How can you use Google Ads to determine your most effective videos? How can you start using a micro content strategy to give families a real look into your school?
All of these questions, and more are answered in this great talk with Joe Monzo on creating videos that impact school enrollment.
Joe Monzo of Monzo Media Productions, knows how to leverage video for school marketing – after all he’s spent his career doing just that. In this episode, Joe shares his valuable tips for school marketers with Matt and Angie. From formats, trends and techniques, find out what videos are working for schools, and how you can create and market content that will impact your school’s enrollment marketing efforts.
Hosts & Guests
Matt Soule
Angie Ward
Joe Monzo
Resources
Chapel Hill-Chauncy Hall School
Follow Upgrade School Marketing on LinkedIn
From this Episode
Fay School (Angie’s A+ School)
Proctor Academy – “The Buzz” (Matt’s A+ School)
Watch Episode on YouTube
Related Episodes
How to Bring School Storytelling to Life | Emily Cretella
How to Bring School Storytelling to Life | Emily Cretella In this episode, Emily Cretella, founder of Cursive Content, shares her proven framework for helping schools tell stories that actually connect with families. Drawing from nearly 20 years of marketing...
Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon
Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon In this episode, Nastaran Hakimi and Meg Shannon from Boston University Academy share how they've built an innovative alumni interviewing program that now handles 150 admissions...
Building Stronger School Teams with the Six Types of Working Genius | Miriam Stein
Building Stronger School Teams with the Six Types of Working Genius In this episode, team strategist Miriam Stein reveals how schools can transform their team dynamics using the Six Types of Working Genius assessment. Drawing from over 20 years of experience working...



0 Comments