Antony Campitelli Marketing Schools as a Business
Schools have lean teams and budgets, which is marketing schools as a business is critical. This means evaluating your technology and processes to ensure that you’re maximizing time and resources, without sacrificing the positive parent experience which is essential today. From your website and emails, to visits and apps, technology & process play a critical role in that parent journey and their decision-making. In this episode with Antony Campitelli of Enquiry Tracker, we dive into ways school marketers are managing this effectively.
Timestamps for Marketing Schools as a Business:
4:25 What tools within Enquiry Tracker are schools finding most useful?
7:50 How event management is built into Enquiry Tracker
8:20 Statistics on what drives inquiries
10:30 Information you should be asking for on your school forms
12:48 Keeping an Open House page live year-round
13:50 Ideas for student ambassador involvement in events
16:01 How to follow up with families after a campus visit
18:24 Net promoter surveying and scores for schools
20:01 Surveying families that decline school’s offer
22:55 Challenges with setting up HubSpot for school enrollment
28:15 How to learn more about Enquiry Tracker and get in touch with Antony Campitelli
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Antony | Enquiry Tracker | email
Watch Episode on YouTube
Related Episodes
Does Your School Have a Market or a Marketing Problem? | Dana Nelson-Isaacs
Is your school struggling with enrollment, but not sure if it’s a marketing issue or something bigger? In this episode, enrollment strategy expert Dana Nelson-Isaacs helps school leaders diagnose whether they’re facing a market problem or a marketing problem, and outlines the practical steps schools can take to address both. A must-listen for heads of school, admissions directors, and school marketers.
Do School Websites Still Matter? | Jamie Giblett
Do School Websites Still Matter? | Jamie Giblett In this episode, Matt and Angie sit down with Jamie Giblett, Sales Manager for Digistorm's American operations, to tackle a question on every school marketer's mind: do school websites still matter in the age of AI and...
How to Bring School Storytelling to Life | Emily Cretella
How to Bring School Storytelling to Life | Emily Cretella In this episode, Emily Cretella, founder of Cursive Content, shares her proven framework for helping schools tell stories that actually connect with families. Drawing from nearly 20 years of marketing...
0 Comments