Mini Episode | Upgrading to Google Analytics 4 (GA4)

As digital marketing continues to evolve, it’s essential for school marketers to stay ahead of the curve to understand their website’s performance and visitor behavior. One way to achieve this is by upgrading to Google Analytics 4 (GA4), the latest version of Google’s web analytics platform. 

In this mini episode of the Upgrade School Marketing Podcast, Angie Ward from Enroll Media Group will explore why school marketers should consider upgrading to GA4 and what benefits it brings, and steps to get it all set up.

We’ll discuss some of the key benefits of GA4, such as: 

• Better cross-device tracking: GA4 allows you to track user interactions across multiple devices and channels, providing a more holistic view of your website’s audience.
• Advanced event tracking: With GA4, you can track custom events beyond pageviews and clicks, such as video plays, downloads, form submissions, and more.
• Enhanced privacy controls: GA4 provides more options for respecting user privacy, such as a new consent mode that lets you customize tracking based on users’ consent preferences.
• AI-powered insights: GA4 leverages machine learning to provide automatic insights on trends and anomalies in your website data, helping you uncover actionable opportunities for improvement.
• We’ll also discuss some of the challenges and considerations when migrating to GA4, such as data compatibility, configuration, and training. Our guest speaker will share some tips and best practices for making the transition smooth and successful.

By the end of this podcast, you’ll have a better understanding of why upgrading to GA4 is crucial for school marketers who want to optimize their website performance, improve user experience, and achieve their marketing goals. Tune in and learn how to make the most of your website data with GA4!