James Ramsdell | School Marketing for International Students
Marketing for international students can be a tough job for schools, especially in today’s landscape. Our guest today on Upgrade is here to help demystify International Student outreach and recruitment. James Ramsdell from FindingSchool.net, dives into how school marketers need to evolve to attract international students, globally.
Timestamps:
00:00 Intro
02:37 Welcome to James Ramsdell
03:08 What is FindingSchool.Net and who is it for?
04:48 What do international families look for in a school’s profile?
06:25 How can schools use word-of-mouth marketing for international student recruitment?
08:15 How can schools market to the Chinese market for students?
10:15 What do you say to schools who don’t think they need to market in China?
12:50 Schools can’t rely on International agencies
16:18 Common mistakes schools make with international student marketing
17:38 What should school marketers do now to reach international students?
18:32 WeChat in international school marketing
19:12 Examples of schools that are doing really well with international student marketing
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
James Ramsdell | FindingSchool.Net
Watch Episode on YouTube
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