Don’t Fear the School Website Redesign | Tara Claeys & Lysa Miller
The phrase “website redesign” can strike fear in the hearts of marketing and communication professionals at schools everywhere. But fear not, we are joined by Tara Claeys of Design TLC and Lysa Miller of Ladybugz Interactive. Both are experts in website design, and specifically in walking through the process of redesigning a website with schools.
Your school’s website is often the first impression that potential families have of your school. That’s why it’s important to have a well-designed, user-friendly website that showcases your school’s unique values and strengths. In this episode, we’ll provide tips and strategies for creating a website that truly represents your school’s brand.
Watch Episode on YouTube:
Timestamps for School Website Redesign:
00:01 Intro
04:40 Website redesign vs website refresh
07:08 What work should schools be doing early in the process?
09:30 Exercises for schools to assess their pages in a redesign
13:13 Website trends for school sites
20:38 What should schools bring into the website redesign process?
23:10 Use Google Analytics to make redesign decisions
25:26 What should schools do after a site is launched?
28:15 What are your favorite WordPress plugins for school websites?
32:38 Where to find Lysa and Tara online
36:15 A+ to Louisville Colligate School for their new website
From this Episode
Design TLC (Tara Claeys)
Ladybugz Interactive (Lysa Miller)
Upgrade School Marketing now on Stitcher, Apple Podcasts, and Spotify
Mindful School Marketing (Co-Hosted by Tara Claeys)
A+ School: Louisville Collegiate School
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Tara Claeys | Design TLC
Lysa Miller of Ladybugz Interactive
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