Retention Marketing: Reaffirming Each Family’s Decision | Aubrey Bursch
Retention marketing is everyone’s job! Aubrey Bursch from Easy School Marketing gives insights into how schools are (and are not!) effective marketing their school for retention efforts. From strategic planning, to emails and surveys, this episode is packed with tactical tips school leaders in any role can take away and put into practice.
If you like this episode, check out our episode on thinking about your school as a business.
Watch Episode on YouTube:
Timestamps for Text Messaging in School Marketing:
03:20 Aubrey Bursch’s history in Schools
06:45 What are trends in School retention marketing?
08:35 Parents are thinking ahead
11:30 Making a retention marketing plan
12:20 Personal outreach to School families
14:40 Preventing attrition at Schools
15:50 Best questions to ask families on surveys
17:58 Silent exiters and common mistakes made by schools
21:20 The role of social proof
22:24 What is going on in the minds of families that enrolled during COVID
23:40 Track your time to determine the return and impact
26:43 Where to find Aubrey
29:42 A+ School: Flint Hill School Annual Report Page
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
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