Emma Willard School | Admissions Funnel Roundtable: Yield
It is the time of year where admissions and marketing offices around the country are talking about one thing more than anything else… yield. What is yield? It’s how many students/families accept the offer from your school and decide to enroll. A strong yield is crucial to meeting enrollment goals, and a strong yield starts with a strong strategy.
Today, we’re talking with the Admissions and Marketing team from Emma Willard School in Troy, NY. Throughout this talk they discuss the partnership between their offices, as well as tactics they have found to be successful in inspiring families to say “yes”!
If you like this episode, check out our episode on thinking about your school as a business.
Watch Episode on YouTube:
Timestamps for Text Messaging in School Marketing:
03:20 Aubrey Bursch’s history in Schools
06:45 What are trends in School retention marketing?
08:35 Parents are thinking ahead
11:30 Making a retention marketing plan
12:20 Personal outreach to School families
14:40 Preventing attrition at Schools
15:50 Best questions to ask families on surveys
17:58 Silent exiters and common mistakes made by schools
21:20 The role of social proof
22:24 What is going on in the minds of families that enrolled during COVID
23:40 Track your time to determine the return and impact
26:43 Where to find Aubrey
29:42 A+ School: Flint Hill School Annual Report Page
From this Episode
- Emma Willard School
- A+ School: The Wolf School (K-8, Rumford, RI) | Parents Perspective Video
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Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Morgan Del Brocco- Associate Director of Admissions and GirlSummer Director
Katie Myer – Director of Admissions and Recruitment
Kaitlin Resler – Digital Content Strategist
Sandra Santana – Digital Marketing Strategist
Michele Solimeno – Associate Director of Recruitment
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