Corey Pudhorodsky
Text Messaging in School Marketing
Today is all about text messaging in school marketing, to text or not to text? Angie and Matt are joined by Corey Pudhorodsky of Community Brands, who has been helping organizations utilize technology to achieve their goals for over twenty years.
Throughout this talk, we discuss:
- Where text messaging fits in communicating with both prospective and enrolled families.
- How to balance text messaging with other communication tools
- Common mistakes to avoid in messaging
- Choosing the right tools to get started
Corey mentions that 98% of text messages are read, so this is an important topic for your school to consider, and make sure you’re getting right!
If you like this episode, check out our episode all about TikTok for School Marketers here: https://upgradeschoolmarketing.com/podcast/episode-tiktok-for-schools-with-rebecca-kidd/
Timestamps for Text Messaging in School Marketing:
1:58 Interview Start – Corey Pudhorodsky Intro
3:30 How does texting fit in school marketing
6:00 What stage should school marketers get texting preferences from families
6:51 Balancing text messaging with other communication methods
11:30 Ensure you’re not over messaging
13:22 What metrics should school marketers look at in text messaging
17:20 How should schools get started with text messaging
20:00 One of the most common mistakes to avoid in text messaging
23:18 How school marketers can pick the right SMS tool
26:40 Closing – A+ School Shoutout – Chapel Hill-Chauncy Hall School
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Corey Pudhorodsky
Watch Episode on YouTube
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