Corey Pudhorodsky
Text Messaging in School Marketing
Today is all about text messaging in school marketing, to text or not to text? Angie and Matt are joined by Corey Pudhorodsky of Community Brands, who has been helping organizations utilize technology to achieve their goals for over twenty years.
Throughout this talk, we discuss:
- Where text messaging fits in communicating with both prospective and enrolled families.
- How to balance text messaging with other communication tools
- Common mistakes to avoid in messaging
- Choosing the right tools to get started
Corey mentions that 98% of text messages are read, so this is an important topic for your school to consider, and make sure you’re getting right!
If you like this episode, check out our episode all about TikTok for School Marketers here: https://upgradeschoolmarketing.com/podcast/episode-tiktok-for-schools-with-rebecca-kidd/
Timestamps for Text Messaging in School Marketing:
1:58 Interview Start – Corey Pudhorodsky Intro
3:30 How does texting fit in school marketing
6:00 What stage should school marketers get texting preferences from families
6:51 Balancing text messaging with other communication methods
11:30 Ensure you’re not over messaging
13:22 What metrics should school marketers look at in text messaging
17:20 How should schools get started with text messaging
20:00 One of the most common mistakes to avoid in text messaging
23:18 How school marketers can pick the right SMS tool
26:40 Closing – A+ School Shoutout – Chapel Hill-Chauncy Hall School
Hosts & Guests
Matt Soule | Chapel Hill-Chauncy Hall School in Waltham, MA
Angie Ward | Enroll Media Group
Corey Pudhorodsky
Watch Episode on YouTube
Related Episodes
All About Yield | Admissions Roundtable
This panel-style episode comprises 5 Enrollment Management, Admission and Marketing Professionals from 5 different independent schools who are ready to talk yield. From clever acceptance packages and videos, to email marketing, ads, and beyond, this discussion is packed with creative ideas to help Independent Schools move parents and students from the acceptance stage to enrolled status.
LinkedIn School Marketing in 2025 | Angie Ward
LinkedIn School Marketing in 2025 | Angie Ward In this mini episode of the Upgrade School Marketing Podcast, Angie Ward, Upgrade Co-Host and President of Enroll Media Group, explores how schools can harness the power of LinkedIn to boost visibility, engage alumni, and...
Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy
In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.
0 Comments