All Episodes
Episodes of the Upgrade School Marketing Podcast are posted twice a month. Make sure to subscribe to get access to the newest episodes before everyone else!
Mini Episode – Upgrading Google Analytics to GA4
We’re excited to let you know that we’ve just released a new mini episode of the Upgrade School Marketing podcast all about upgrading your school’s website to Google Analytics GA4. Whether you’re a digital marketer in education or just someone who wants to stay up to date with the latest web analytics tools, this episode is for you!
The Future of School Fundraising | Emma Balina & Holman Gao
Today, we’re discussing a topic that’s of utmost importance for schools: the future of fundraising. Traditionally, schools have relied on methods like auctions to raise money, but these approaches can often leave out families who cannot afford to bid on high-priced items. In this episode, we’ll explore how schools can remove auctions and other barriers to create more inclusive fundraising campaigns that engage all families and ultimately raise more money overall.
Don’t Fear the School Website Redesign | Tara Claeys & Lysa Miller
The phrase “website redesign” can strike fear in the hearts of marketing and communication professionals at schools everywhere. But fear not, we are joined by Tara Claeys of Design TLC and Lysa Miller of Ladybugz Interactive. Both are experts in website design, and specifically in walking through the process of redesigning a website with schools.
Connor Gleason | Using ChatGPT in School Marketing
Connor Gleason | ChatGPT in School Marketing In this episode of Upgrade School Marketing, we are talking with Connor Gleason, Senior Content Marketing Manager at Finalsite, about how school marketers can harness the power of ChatGPT - the cutting-edge AI language...
Emma Willard School | Admissions Funnel Roundtable: Yield
Emma Willard School | Admissions Funnel Roundtable: Yield It is the time of year where admissions and marketing offices around the country are talking about one thing more than anything else… yield. What is yield? It’s how many students/families accept the offer from...
Aubrey Bursch | Retention Marketing: Reaffirming Each Family’s Decision
Retention marketing is everyone’s job! Aubrey Bursch from Easy School Marketing gives insights into how schools are (and are not!) effective marketing their school for retention efforts. From strategic planning, to emails and surveys, this episode is packed with tactical tips school leaders in any role can take away and put into practice.
Corey Pudhorodsky | Text Messaging in School Marketing
Corey Pudhorodsky Text Messaging in School Marketing Today is all about text messaging in school marketing, to text or not to text? Angie and Matt are joined by Corey Pudhorodsky of Community Brands, who has been helping organizations utilize technology to achieve...
Antony Campitelli | Marketing Schools as a Business
Antony Campitelli Marketing Schools as a Business Schools have lean teams and budgets, which is marketing schools as a business is critical. This means evaluating your technology and processes to ensure that you’re maximizing time and resources, without sacrificing...
James Ramsdell | School Marketing for International Students
James Ramsdell | School Marketing for International Students Marketing for international students can be a tough job for schools, especially in today's landscape. Our guest today on Upgrade is here to help demystify International Student outreach and...